SEO Uzmanı 10

Taharri motoru optimizasyonu, web sitelerini arama motorlarının elan gamsız bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde arama motorlarının kriterlerine amelî hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Taharri motorları arama neticelerinin suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azından nelerin yapılmayacağı konusunda bilgelik vermektedir. İnternetin yevmi yaşamda ve hesaplı anlamda gücünün artması neticesinde çabucak yaygınlaşcevher mirlamıştır. Sayısal pazarlamanın bir alt koludur.

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