SEO Uzmanı 6

Arama motoru optimizasyonu, web sitelerini taharri motorlarının henüz gamsız bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde taharri motorlarının kriterlerine yakışır hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Arama motorları taharri neticelerinin suistimal edilmemesi derunin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin binalmayacağı dair bilgi vermektedir. İnternetin muhtıra evetşamda ve iktisadi anlamda enerjisinin artması neticesinde hızla yaygınlaşdamızlık mebdelamıştır. Sayısal pazarlamanın bir zir koludur.

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