SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini taharri motorlarının daha erinç bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde taharri motorlarının kriterlerine mütenasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları taharri sonuçlarının suistimal edilmemesi sinein bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azcaından nelerin örgülmayacağı konusunda veri vermektedir. İnternetin günce yaşamda ve ekonomik anlamda enerjisinin artması neticesinde hızla yaygınlaşmaya saksılamıştır. Dijital pazarlamanın bir ast koludur.

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