SEO Uzmanı 8

Kontrol motoru optimizasyonu, web sitelerini arama motorlarının henüz refahlı bir şekilde anlayabilmesine “taramasına” imkân sağlamlayacak şekilde arama motorlarının kriterlerine şayan hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişkin arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Kontrol motorları arama sonuçlarının suistimal edilmemesi muhtevain bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azından nelerin örgülmayacağı konusunda bilim vermektedir. İnternetin günlük yaşamda ve konuşu anlamda gücünün artması neticesinde çabucak yaygınlaşhamur esaslamıştır. Dijital pazarlamanın bir ast koludur.

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